I’ll be attending my first PubCon, starting today! Being trapped in-house doing SEO work, I always look forward to these conferences because they are my only chance to speak SEO with others. I find it valuable to speak to the wide range of people, from Google engineers to out-of-country black-hat search-spammers. Knowing what each is doing can help you build a strategy that will ensure the long-term success of your search placements because many of the algorithms are built in an effort to weed out spam, even at the cost of well-intentioned sites.