This well-done video featuring the likes of Jennifer Aniston, Halle Berry, Courteney Cox, Ellen DeGeneres, Leonardo DiCaprio, Jamie Foxx, Jonah Hill, Dustin Hoffman, Ashton Kutcher, Eva Longoria, Tobey Maguire, Demi Moore, Natalie Portman, Forest Whitaker and other celebs, is sure to be one of the most rapidly deployed viral videos. The non-partison video is aimed at getting more people to vote using the invite 5 friends meme strategy.
At the time of this posting, the video has less than 100k views. I expect it will surge to a million views in short time.
I’m registered to vote, so I’ll pass this along to 5 more who run websites or blogs in the search community:
For those planning on attending the Marketing Profs Digital Marketing Mixer in Arizona, but haven’t registered yet, here’s a Discount Code you can use to save $200 (or $350 if you register today): ESPKA08
I’ll be there to speak about Search & Social Media (email’s not my bag, baby).
Being a small company in-house SEO for the past decade has made getting to conferences difficult for me, but I’ve managed to attend a lot of search conferences and still find them very valuable (not so much the sessions themselves, but the out of session/networking conversations). Here’s what I’ve got on schedule for the remainder of the year:
August: SES San Jose
This must be my 4th or 5th SES San Jose in a year. I’ve been there as an attendee, a speaker, and now will attend as press. I look forward to covering the event, but will only be attending Sunday night through Wednesday night. Hope to see you there.
October: MarketingProfs Digital Marketing Mixer in Arizona
Never been to a MarketingProfs event and never been to Arizona. Looking forward to this event. You’ll find me speaking on link building tactics.
November: PubCon
Hoping to attend PubCon this year - it will be my 3rd in a row if I do attend. I’ve covered the event as press, as an attendee and hope to attend as a speaker this year (though it appears many of the speaking spots have already been assigned).
Hope to see you at one of these events! Also, let me know if there are any others I should consider attending.
I’m feeling a bit guilty for not spending more time writing about SEO on this blog. But, I’m happy to say there is a reason, a very good reason. As you may know, I recently wrote, directed & produced a 30 minute short film which is currently in post production, but mighty close to complete.
Besides learning every nuance to the Final Cut Pro Studio suite, I’m now sharing my experiences with the short film blog associated with the movie. If you are into movies or movie making, I’d love to see your participation on the site. Yes - the image to the right is the Unseen Abilities still image of choice to describe some of our SoundTrack Pro experiences.
I attended my first Jane and Robot event on June 25th at the office of Ignition Partners. As you might suspect, a search event geared towards developers & designers attracts your regular assortment of web geeks. I wouldn’t be surprised if half the audience was dissapointed that they never got to lay eyes on Jane, nor meet the Robot.
Jeff Pollard gave a rapid talk on AJAX SEO pitfalls. Though it was nothing new to me, the audience seemed to receive it well - Jeff’s really knows his stuff. What I was most surprised by was the number of people I hadn’t met before and the Q&A afterwards. People asked very pointed questions like: “Does PPC affect your organic rankings” and “if we are already crawled well, why should we use sitemaps?”
I really appreciate Vanessa Fox and Nathan Buggia volunteering their time to educate developers on white-hat SEO and creating an opportunity for SEOs to meet up from time-to-time. Jane and Robot is a service that should be embraced and promoted by those in the search industry.
Last year, I gave out some SMX attendee tips which still apply to the 2nd installment this year.
Outside of those tips, this year I recommend using the SMX Connect service by Crowdvine to learn about and pre-set up the people you want to meet. Unfortunately, not everyone is using it, so I also recommend doing what I did last year and am doing with this post: write about SMX Advanced & link to others who are writing about attending as well. I meet some great people last time who I am still closely connected with after doing so.
Other’s excited about attending SMX Advanced whom I don’t believe I’ve met yet:
I finally made my first visit to Google Kirkland a couple days ago for a study. I’ve been to Google’s HQ several times, but had never visited the local campus. Well, I suppose it isn’t really a campus - I’d call it a shared office building with lots of cool Google logo art and not much else.
I didn’t get to tour the entire building, but spent some time in the lobby & in the R&D areas. In the lobby, they were playing what I assumed to be the rolling search ticker I’ve seen at their parties on the wall, but the projector was much too weak to discern the text, so I it seemed like a waste. I imagine the janitors enjoy it when the lights are off. Overall, the space was unimpressive for Google, but I’m sure the new Google Kirkland campus will rock.
The one unintentional piece of humor I discovered was when I was getting my badge. They have you sit down and type in your info, then choose between visitor types:
Normal
Government
I joked that I didn’t realize they were mutually exclusive.
Photo credit: PRWeaver Blog
We’ve all seen Google change their logo in recognition of holidays, but today marks the most dramatic change I’ve ever seen Google make to their homepage. Take a look at this screenshot (yes, this was Google’s actual homepage on March 29th):
Turns out it was a gesture to raise awareness for Earth Hour - a worldwide conservation effort where everyone turns off their lights at 8pm to 9pm on March 29th. Not sure if it will save much energy, though it probably serves as a visual indicator of those participating (having people turn off their TVs or computers from 8-9pm would probably conserve more energy).
I find the first paragraph comical because it is almost a direct stab at Blackle.com (a customized black version of Google which claims to have saved 536,046.240 Watt hours):
“[in regards to the one-day only black version of Google]… As to why we don’t do this permanently - it saves no energy; modern displays use the same amount of power regardless of what they display.”
Gotta love how Google tries to be different: once Google went black, it chose to go back.
It appears that Digg is finally closer to being purchased. The leading candidates are Google and Microsoft. While the final owner won’t be known for probably another month, the future of Digg is known:
If Google buys Digg, it will become Gigg.
Rather than trusting pesky humans to digg news stories, Google will implement an algorithm developed by a team of PhDs based on previous digg analytics data. The new algorithm will look something like this:
if (headline ((pro-Microsoft, -50, anti-Microsoft, +50) (“Apple”, +100) (any game title, +35)) + if (content contains (Scantily clad women, +85, -25) (“Hack”, +35, -5) (displays ads, -20)…
If Microsoft buys Digg, it will quickly become Dugg.
Dugg will be the result of the dust that quickly develops on Digg as it suddenly becomes uncool. To make matters worse, Microsoft will implement content restrictions like no Microsoft bashing, no discussions of Apple or Google, and all gaming diggs must be Microsoft-created games only. Within weeks, Dugg will be the wayback machine of the social news site once known as Digg.
Ask will build a competing product to Microsoft Dugg called “Doug” to add a human element to the archive, but you will have to search news stories with questions like, “What male celebrity is a little bitch?”
As I mentioned earlier, I’ll be speaking at Searchfest on Monday. Unfortunately, I probably won’t be around for pre & post event networking because my wife is due March 21st, so I’ll be keeping the trip as short as possible.
For those attending, do remember to set your clock forward this weekend or you’ll be an hour late to everything!
For those thinking about attending, I’ve been given a speaker discount that I can pass along to your for $40 off the listed price: Searchfest signup (use discount code: SEMBD)
Besides learning every nuance to the Final Cut Pro Studio suite, I’m now sharing my experiences with the 
Outside of those tips, this year I recommend using the 
I didn’t get to tour the entire building, but spent some time in the lobby & in the R&D areas. In the lobby, they were playing what I assumed to be the rolling search ticker I’ve seen at their parties on the wall, but the projector was much too weak to discern the text, so I it seemed like a waste. I imagine the janitors enjoy it when the lights are off. Overall, the space was unimpressive for Google, but I’m sure the new 
If Google buys Digg, it will become Gigg. 
If Microsoft buys Digg, it will quickly become Dugg. 
Ask will build a competing product to Microsoft Dugg called “Doug” to add a human element to the archive, but you will have to search news stories with questions like, “What male celebrity is a little bitch?”